Hyderabad: Multilevel marketing firm Amway India has come forward to help the 15 college going students to bear the cost of their education. Amway Opportunity Foundation, CSR arm of the Amway India has signed an pact with non governmental organization Manchikalalu to this effect. Earlier, in May 2009, Amway has signed similar deal with Adarana Homes, a street children welfare home.
Amway Opportunity Foundation is a non-profit organization of Amway India Enterprises Pvt Ltd. The foundation has been instrumental in multiple causes with a vision to enable the less privileged child to lead a better life. All Amway employees and the 550,000 Amway distributors are volunteers of AOF.
Under its Project Sunrise, AOF has tied up with 60 institutions and orphanages across the country where it has made intervention in health and education for less privileged children. AOF has set-up 12 computer centers for less privileged visually challenged students at Pune, Ahmedabad, Mumbai, Delhi, Gurgaon, Jaipur, Chandigarh, Kolkata, Narendrapur, Patna, Trivandrum, and Hyderabad (Devnaar Foundation), with another at Madurai ready for inauguration in October 2010.