Nickelodeon launches back-to-school merchandise with Oggy, Ninja, SpongeBob & Dora range school bags, life style fashion accessories

Gurgaon, April 4: Nickelodeon Consumer Products today unveiled new range of back-to-school merchandise, a combination of school bags and other fashion accessories for summer 2011, offering kids a lifestyle fashion option with bags that sport their favourite Nickelodeon character!
Loads of prizes were distributed and the kids present enjoyed fun games like dumcharades, musical chairs and many more! Prankster VJ Jose was seen sharing some cool jokes with the children, while Dora showed off the season’s coolest ‘must-have’ bags.
The back-to-school range that includes a wide selection of bags, strollers, tableware and more, is priced between Rs. 350 to Rs. 1795/- in myriad colours and a sleek finish, making the products a great buy for the upcoming year at school. The range will be available at all leading retail stores across India.
Nickelodeon Consumer Products encapsulate diverse products and categories of its iconic properties Dora the Explorer, Spongebob Squarepants, Ninja Hattori amongst others. It is present in over 30 categories and has launched more than 500 SKU’s since it was started in the year 2006. The products have a massive presence across the country in all leading retail outlets. The products include toys, books, stationery, fashion accessories, back to school range and home furnishing to name a few.

At the launch of the new ‘Back to School’ range, Nickelodeon’s Dora the Explorer and MTV VJ Jose were seen at the popular MGF Metropolitan Mall on Friday evening unveiling their favorite styles for this summer.

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