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Nissan India selects 18 youth as Student Brand Managers 2011

Mumbai, July 8: Nissan Motor India Pvt Ltd (NMIPL) today announced the names of 18  youth from across India as Nissan Student Brand Manager’s. The Nissan Student Brand Manager (NSBM) Program 2011 got over 2,843 student registration from over 450 colleges across 15 Indian cities. Selection of Student Brand manager is part of Nissan initiative to promote the company’s brand image in India.

Besides an array of key initiatives, the program will include creating unique events to create buzz about brand Nissan among the student community. Some of the short-listed Brand Managers are from colleges like IIM – Kolkata, IIM – Ahmedabad, IIFT – Delhi, K.J. Somaiya Institute of Management Studies and Research, Prin. L.N. Welingkar Institute of Management Development & Research (WE School), University Business School – Chandigarh, IFMR-Chennai, Loyola Institute of Business Administration- Chennai, SIBM – Bangalore amongst others.

As a part of the key initiative team Nissan has tied up with Bloomberg UTV who bring the jury for the NSBM 2011 which comprised of eminent personalities like Mr. Prahlad Kakkar, Ad Guru, Genesis Films, Mr. Harish Bijoor, CEO of Harish Bijoor Consults Inc, Mr. Hormazd Sorabjee, Editor, Autocar India, V.G. Ramakrishnan, Vice President, Frost and Sullivan India, Mini Menon, Executive Editor Bloomberg UTV, all of whom played an important role in short listing the final 20-25 entries from every region with the final round in Mumbai comprising of 36 students. Selection criteria were purely based on their respective presentation skills, communication skills and the approach towards the project.

The 18-selected Student Brand Managers will now play a key role in bringing brand Nissan closer to both – the student community and the public in general through innovative marketing initiatives. After undergoing training, the students will work closely with company officials on a variety of initiatives.

Apart from that, the selection program will also be telecast in a 30 minutes format on Bloomberg UTV in five episodes, which includes four zonal rounds and one grand finale. The details of the telecast are as follows:

Bangalore Zone – July 16, 2011
Chennai Zone – July 23, 2011
Delhi Zone – July 30, 2011
Mumbai Zone – August 6, 2011
Grand Finale – August 13, 2011

The Nissan Student Brand Managers for 2011 are as follows: